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The Teklearn series of products is produced by ccTechSchool, a registered organisation in Pune, India .
CC’s e-learning courses follow the ADDIE method of development.
The ADDIE model is the generic process traditionally used by instructional designers and training developers. The five phases—Analysis, Design, Development, Implementation, and Evaluation—represent a dynamic, flexible guideline for building effective training and performance support tools.
It is an Instructional Systems Design (ISD) model. Most of the current instructional design models are spin-offs or variations of the ADDIE model. One commonly accepted improvement to this model is the use of rapid prototyping. This is the idea of receiving continual or formative feedback while instructional materials are being created. This model attempts to save time and money by catching problems while they are still easy to fix.
In the ADDIE model, each step has an outcome that feeds into the subsequent step.
(click on the steps to get more information)
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In the analysis phase, instructional problem is clarified, the instructional goals and objectives are established and the learning environment and learner's existing knowledge and skills are identified. Below are some of the questions that are addressed during the analysis phase:
- Who are the learners and what their characteristics?
- What do they need to learn?
- What types of learning constraints exist?
- What are the delivery options?
- What are the online pedagogical considerations?
- What is the timeline for project completion?
Instructional Design
The client's requirements go to the instructional designer who, with the help of a subject matter expert, develops the learning objectives for each member of learner audience and develops content program structure to achieve these learning objectives. Here the program structure, sequence and interactive or traditional strategies to achieve learning objectives are laid out.
The design phase deals with learning objectives, assessment instruments, exercises, content, subject matter analysis, lesson planning and media selection. Instructional design follows a systematic logical, orderly method of identifying, developing and evaluating a set of planned strategies targeted for attaining the project's goals.
These are steps used for the design phase:
Documentation of the project's instructional, visual and technical design strategy
Apply instructional strategies according to the content type
Create storyboards
Once a design of the course is laid out, the scriptwriter takes over and translates the design specifications into a storyboard with script for text and graphic screen displays for effective learning. To ensure quality, the scriptwriters follow standardized checklists and also carry out peer reviews.
Script Editing
The script editor checks the script for clarity and conciseness from the learners' point of view. The script editor also reviews production notes and programming instructions for completeness, clarity and appropriateness.
Design the user interface and user experience
The development phase is where the developers create and assemble the content assets that were created in the design phase. Programmers work to develop and/or integrate technologies. Testers perform debugging procedures. The project is reviewed and revised according to any feedback given.
Prototype creation
Graphic Designing
The project manager assigns the total graphic development work to a team of graphic designers. The graphic designers create computer graphic displays to support the instructional program. Each graphic designer has a checklist to which he adheres which ensures that verbal message is presented concisely and effectively via graphic display. At every step the team members do a peer review to ensure quality. The graphics include images, diagrams, animations, flowcharts, videos etc.
During the implementation phase, a procedure for training the facilitators and the learner is developed. The facilitators' training covers the course curriculum, learning outcomes, method of delivery, and testing procedures. Preparation of the learners include training them on new tools (software or hardware), student registration.
This is also the phase where the project manager ensures that the books, CD-ROMs and software are in place, and that the learning application is functional.
The evaluation phase consists of two parts: formative and summative. Formative evaluation is present in each stage of the ADDIE process. Summative evaluation consists of tests designed for criterion-related referenced items and providing opportunities for feedback from the users.
This model ensures that a quality product is developed that fulfills the learners needs effectively.
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